MediaMarkt Hungary gained exceptional engagement among people with accessibility needs by offering detailed and reliable accessibility information certified by Access4you. The sticker badge signifying their Access4you certificate is displayed at the entrance of their locations, and MediaMarkt presents the digital certification on their website according to Access4you recommendations on each store subpage and directs users to each individual store’s location profile. MediaMarkt Hungary makes sure the certified accessibility information reaches those who might need it. This manifests in creating joint marketing campaigns with Access4you and even internal communication of the matter. What is more, users spend, on average, one minute on these location profiles, which proves the demand for such information.