Access4you certification enhances marketing by boosting brand reputation, expanding reach, and strengthening customer loyalty through a commitment to social sustainability
Building loyalty
Dedication to accessibility fosters loyalty among disabled individuals and socially conscious consumers
Employer branding
Inclusion boosts talent attraction and retention by fostering a motivated, and loyal workplace
Enhanced reputation
Disability inclusion commitment elevates brand image with tangible social impact
Know-how and guidelines
Our marketing team offer tools and insights for promoting your certificate and inclusivity efforts
Measurable social impact
Available data on our certification's social impact via digital analytics tools
Untapped market
Improved accessibility opens businesses to a wider audience: 16% of the population with disabilities
Competitive advantage
Accessibility and inclusive marketing creates unique opportunity to distinguish your brand
Addressing accessibility not only taps into a significant market but also fosters increased sales and brand loyalty
Consumers seek authenticity and ethical behaviour from businesses. Transparency, clear communication, and credible third-party certifications guide purchasing decisions
Navigating the sensitive subject of disabilities requires expertise. Our team offers knowledge, best practices and guidelines on inclusive marketing and how to display your certification mark
of consumers are more loyal to socially conscious brands
monthly loss for businesses not including disabled individuals
of disabled people and their families left businesses over poor accessibility.
would pay more for socially impactful products
says that certifications guide decision-making
of disabled customers couldn't find a product information online
How do we support your marketing team?
After achieving the certification, our clients receive a collection of materials: our brand book, sample posts and press release, a guide to showcase the digital certification efficiently, a vocabulary, an infographic with relevant data, and a summary of the most important International Days.
Our marketing team provides guidance on communicating your Access4you certification, your location profiles, and inclusive marketing. Whether you have a question about displaying the digital certification or starting a campaign, we are happy to help!
We are proud to communicate about our clients' inclusive endeavors and are always available to discuss related news and brainstorm joint campaigns
"As a passionate advocate for inclusive marketing, I believe in championing diversity and ensuring accessibility. Prioritizing representation lets us not only reach a wider audience but also reflect our world's true diversity. This commitment shapes marketing that resonates with everyone."